iBeacon describes Apple’s Bluetooth-based beacon technology which allows Bluetooth Beacon to send or receive minimal volume of data within short distances. The standard beacon message or data is made up of an UUID (universally unique identifier), a major and a minor value only.
While the idea of ‘beacon’ is relevant to all hardware works with the Bluetooth Low Energy within the Bluetooth 4. specification with iOS being the initial platform to introduce this technology on the market, the basic thought of BLE was originally devised by Nokia. The name ‘iBeacon’ has been trademarked by Apple because of its standard beacon protocol.
The iBeacon is surely an innovative low-cost technology that pulls Location Based Services in iOS to help apps determine their position on a micro-local scale, and after that send hyper-contextual content to users in accordance with the location. iBeacons, however, do not use latitude and longitude to define locations, instead depend on Bluetooth Low Energy (BLE) signal, to the iOS devices to detect them.
To sum it up, the iBeacon technology involves two parts – broadcaster or sender (beacon device) plus a receiver (smartphone and app).
Considering that the Bluetooth Low Energy or BLE technology consumes low energy, it is actually right for simple applications involving minimal periodic transfers of data. An iBeacon periodically broadcasts a Low-Energy Bluetooth (L.E.B.) signal which may be captured by any iOS devices nearby.
Depending on the data received the iOS device will be now responsible to correctly interpret your message and perform action accordingly. Right now the iBeacon technology works with a compatible iOS device that has iOS 7 or later along with Bluetooth facility excited.
In simple words, the Bluetooth Low Energy Communication may be explained as small pieces of data, advertised or broadcasted at frequent intervals through the beacon via radio waves. The iBeacon app development are carried out is such a way these sets of data will likely be received by devices like iPhone, iPad or iPod, where they can be used as various smartphone applications, causing things such as push messages, prompts as well as others.
The conventional technology for iBeacon calls for a fixed 100 ms interval. Frequent broadcasting for faster discovery by devices is possible but it shall change the battery of your iBeacons.
The iBeacon technology can perform performing not just sending meaningful data. The scope and limitation from the technology may also depend upon the kind of the hardware it really has been installed into. While cheaper devices might just emit the basic iBeacon protocol, other devices could also offer more features like sound or light activation, temperature sensing and motion control.
Since iBeacons depend upon a favorite technology like Bluetooth which is readily accessible on just about every device without requiring a lot of power, they are often tactfully applied in multiple areas.
Having an iBeacon network helps brands, retailers, apps or platforms figure out in which a customer is within close proximity. This creates an environment to allow them to send clients hyper-local and meaningful messages/advertisements that will again be instrumental in driving sales.
Whenever a customer with the iBeacon compatible device arrives with a store, the apps on his device will alert him as soon as it catches the signal in the iBeacons installed inside the store. It shall send a relevant data to the server, upon which app actions, push notifications, etc occur. The basic messages could be discount rates and limited offers and even reminders and for that reason can enhance your shopping experiences. Going by this, it might be asserted that iBeacons have certainly introduced a new way for brand communications.
Recent reports reveal that iBeacons are also being thought to be helpful mediums that can be put on educational context. As an illustration, simple games involving students to learn and unveil things as well as scientific experiments can be supported via iBeacons. They can be being seen an effective tool that could drive young minds towards different subjects like technology, logic, geography, etc.